Jun 21st, 2015
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Eastern ElectronicsEastern Electronics headquartered out of Berlin Germany was a cottage industry that prospered after the unification of Germany and the growth of the electronics era. Hans Schmidt,owner of the company, has enjoyed good growth over the last several years. With sales concentrated primarily in Germany, Austria, Poland, and the Czeck Republic. Hans saw that he had a limited market in the eastern European countries and that his company was facing stiff competition from other electronic firms in Europe as well as from companies in the United States, Korea and Japan. In order to grow in size and statue and remain competitive in this industry, Hans knew he had to expand his market into other countries.In 20x3, Hans had a vision to aggressively market and sell electronic components in the recently liberated Russian republics. He hired Alex Demeshkin, a computer and marketing expert, to introduce sales to the Ukraine, Georgia, and the western area of Russia. Hans felt that he could compete effectively in these new countries, even though they were relatively unfamiliar with a capitalist system. Eastern Electronics had the advantage of location, with relativel

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