Strategic Positioning and Cloud Computing

Jun 21st, 2015
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The King's University
Course: general
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Computing has been modified into a version comprising products and services which are converted into merchandise as well as supplied in the fashion comparable to conventional amenities. This is called cloud computing. A PESTEL analysis of cloud computing clearly show key drivers.

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DEFINITION OF CRISISThe term crisis evokes a sense of threat, urgency, and destruction. Crisis suggests an unusual of overwhelmingly negative significance that carries a high level of risk, harm and opportunity for further loss. For organizations, crisis often conveys a fundamental threat to system stability and threats to high priority goals including image, legitimacy and profitability.TYPES OF CRISESNatural disastersNatural disasters are generally assumed to be beyond the control and responsibility of most organizations. It is including floods, earthquake, mud slides hurricanes and tornadoes.Example: The 2008 Sichuan Earthquake.Crises in public perceptionIt ranges from news stories depicting the organization negatively to destructive rumors appearing in e-mail, on web sites or by word of mouth. These perceptions may concern the nature of a product, the conduct and credibility of the management and the financial status of the organization, or its conduct with regard to specific issues such as use of animals in testing, treatment of women employees or others.Example: McDonalds Malaysia boycotting crisis.Product or Services CrisesNowadays, product failures is a surprisingly a common crisis. There are a few crisis can be related to product and services crisis.Product recallsProduct recalls is either undertaken voluntarily or mandated by regulatory agencies or the courts.Example: Johnson & Johnson experienced two recalls in 1982 and 1986 relating to the

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