Critical Evaluation Report

Jun 21st, 2015
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Glaxo Smith Kline (GSK) is a science-led global healthcare corporate that aims to research and develop various ranges of innovative medicines and brands (What we do 2013).

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ASSESSMENT 3A: Critical Evaluation ReportDecision Making Exercise 3IntroductionGlaxo Smith Kline (GSK) is a science-led global healthcare corporate that aims to research and develop various ranges of innovative medicines and brands (What we do 2013). This report is going to discuss the bribery of GSK and doctors and hospitals in China. It will firstly briefly introduce the overview of the case. Secondly, the report aims to analyse the external environment of GSK using the PESTLE framework. In addition, there will be a critical evaluation of the company from three perspectives including the quarterly sales volume of the company in the Chinese market, GSK share price and the reputation of the company. Last but not least, there will be a conclusion to emphasize the main points of the report.Case study overview GSK was alleged by Chinese authorities of bribery in July 2013, it indicated that the company gave as least three billion yuan in bribes to doctors and hospitals and received kick-backs from local travel agencies to arrange conferences. There were four Chinese GSK executives detained by authorities and have been alleged that they offered money to doctors to make them prescribe more drugs to patients.However, GSK's business response has been to reiterate their anti-corruption stance and consistently deny the bribery at the Head Office level. The company has co-operated with the Chinese authorities and the internal investigation of the issue has been started by

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