Case Study 2

Jun 21st, 2015
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Southern Arkansas University Tech
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The variety of products created and offered by KFC aim to specifically appeal to the Chinese consumer and have shown a large degree of effectiveness. Localisation of offerings by region in an effort to please local consumers is an important aspect of the marketing strategy of KFC China.

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Table of ContentsQuestion 1: Why is it so valuable to a company to create a brand image?2Question 2: Why does SIA invest so much in the training of its staff?3Question 3: How does SIA differentiate itself from rival companies?4Question 4: What are the benefits that result from successful differentiation?6Question 5: Suggest three ways in which SIA could raise the bar again.8References10Question 1: Why is it so valuable to a company to create a brand image?Before we can understand the true value of having a good brand image, let us first discuss about the concepts relating to the word Brand itself. Whenever we talk about brand, two things come up into our minds, one is the brand name and the other is the brand image. Brand image refers to the impression of a product held by real or potential consumers and brand name helps consumer recognize the product by the name. In todays modern business world an organizations brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognized and trusted brand identity makes people confident that the organization is dependable. This is why successful businesses work hard at building their brands and present them in a clear and consistent way.Moving on to the part that why is a good brand image so valuable to its company; a company must have a good brand image due to the benefits associated with it. Effective branding Helps you to differentiate yo

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