Strategic Management

Jun 21st, 2015
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Southeastern Louisiana University
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Yahoo! Inc., over its journey of almost 17 years has become the world’s largest online networkintegrated services provider with users exceeding 500 million in numbers worldwide (Yahoo FAQ, 2012). It has a presence in more than twenty markets and regions across the globe and is best known for its search engine and host of other services like finance, e-mail, advertising and social media.

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YahooStrategic ManagementZohaib AnwarEXECUTIVE SUMMARYYahoo! Inc., over its journey of almost 17 years has become the worlds largest online network integrated services provider with users exceeding 500 million in numbers worldwide (Yahoo FAQ, 2012). It has a presence in more than twenty markets and regions across the globe and is best known for its search engine and host of other services like finance, e-mail, advertising and social media. Yahoo! Inc. was started as a personal website directory by two doctorate candidates at Stanford University named David Filo and Jerry Yang. Filo and Yang realized the potential of generating revenue from their web directory by allowing companies to advertise their products on their online directory. Soon, Yahoo was notable enough to gain the attention of Sequoia capital, a venture capital firm. Sequoia provided much needed capital to Yahoo and Tim Koogle, a Motorola executive was hired as Yahoos Chief Executive Officer. Koogles excellent management skills and vision took Yahoo to the new heights of success i.e. Yahoo! Inc.s stock price rose from $5 a share to almost $244 a share in 1999 (Jones, 2007)However, despite the leadership that the company enjoyed in its initial years, the company over the past years seems be losing market share to its arch rival Google Inc. Google has been outdoing Yahoo for the past many years now, gaining market share and increasing its customer base manifolds. Over the course of p

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