From Communism to Capitalism

Jun 21st, 2015
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The University of Texas School of Health Professions
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In the three decades since Vietnam has gone from communism to a form of capitalism, it has begun surpassing many neighbors. It has Asia’s second-fastest-growing economy, with 8.4 percent growth last year, trailing only China’s, and the pace of exports to the United States is rising faster than even China’s.

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MARKETING MANAGEMENTGILLETTE CASE STUDY15 March 2013Submitted to: Professor Geoff LancasterSubmitted by: Virginia RocaporStudent # B0013JMJM1112 MY INITIAL RESEARCHBefore I embarked on the group work, I did extensive research on the history and functioning of Gillette, with particular emphasis on their association with the world of sport and their branding. This was to give me a good background and understanding of the task in hand. The information I gathered is detailed below:Gillettes HistoryShaving is a concept which began around 5000 years ago with the invention of the copper razor, and was indeed greatly encouraged firstly in ancient Egyptian culture and later by the Greek military leader Alexander the Great in the 4th century BC, when he declared mens beards to be a disadvantage in hand-to-hand military combat. Improvements in shaving technology have been constantly sought since those early days, but the first major advances took place in the 19th century which has become known as the Golden Era of the straight edge razor. During that time, visits by men to barbers for the careful trimming of moustaches and beards became commonplace, as did the use of seven-day and interchangeable blade-razor sets. The most significant date though is 15th November 1904 when King C. Gillette was granted a patent for his first safety razor which he invented in 1901, and which completely changed the process of shaving. The old straight edge

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