POSTPONEMENT STRATEGY

Jun 21st, 2015
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In global competitive scenario, customers are becoming more and more demanding in terms of product preferences, meanwhile companies are competing to offer greater product variety and customize to consumer’s needs.

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UNIVERSITY OF PETROLEUM & ENERGY STUDIESDEHRADUNHarnessing Energy through KnowledgeSYNOPSISONPOSTPONEMENT STRATEGY- A CASE STUDY APPROACH OF LIBERTY SHOES Ltd.Under Supervision of:Dr. Rameshwar DubeyAssociate ProfessorCMES, UPESSubmitted By:Neha SukhijaR300208034MBA (LSCM) 3rd SEM2008-101. INTRODUCTION In global competitive scenario, customers are becoming more and more demanding in terms of product preferences, meanwhile companies are competing to offer greater product variety and customize to consumers needs (The Economist 2001, Time 2002, and Business Week 2002). This trend combined with an increased pace of technological change and shortening of product life cycles are leading to an increased proliferation of product varieties. However, companies with expanding product varieties often face the challenge of accurate demand forecasts, dealing with the complexity in supply chain and manufacturing processes, managing inventory proliferation, and providing high-quality service to customers. Postponement or delayed product differentiation has been adopted by several companies as a strategic mechanism to manage the risks associated with product variety and uncertain sales, and as a powerful way to enable cost-effective mass customization. The concept of postponement is to re-design the product or production process so that the point of differentiation can be delayed as much as possible. In other words, postponement is to delay the commitment to a prod

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