case_study_on_coca_cola

Jun 21st, 2015
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The King's University
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When he joined the M&S in 2004, the company was in bad situation, share price was fallen and profit was also decreased. He used democratic leadership style and by that he know the view from the senior management team to get the company back to the better position.

Word Count: 5241
Showing Page: 1/26
ContentsAcknowledgement3Executive summary4Challenge1New product category1Product line extension1Incremental Improvement2Introduction to the company2Birth of Coca Cola2Asa Candler3Death of the Soda Fountain - Rise of the Bottling Industry3New Coke4Situation Analysis4Company Analysis4Mission Statement4Vision Statement4Market Share5Customer Analysis5Consumer Decision Process:6Competitors7Economic Effect Analysis8Political Effect Analysis10Technological Factors:11Social and Cultural Analysis11SWOT Analysis Of Coca Cola12Strengths12Weaknesses13Opportunities14Threats15Market Segmentation16Behavioral base16Cognitive base16Selected Market Strategy17Product17Branding17Product line18Packaging19Price19Prices of different bottles:20Discounts21Placement/Distribution Channel21Indirect distribution21Direct distribution21Promotions22Conclusion23Suggestions24Bibliography25AcknowledgementWorking with this report has been very interesting. We are forever indebted to all those who gave us valuable suggestions, stimulating ideas, constructive comments and encouragements throughout this report writing.We are indebted to our respected teacher Mr. Sanjeeb Shrestha whos indispensable and intricate comments on various aspects conjoined with motivation made us come forth holding such a project.Executive summaryPurpose of this project is to study the strategies which Coca cola is doing

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