‘The Delicate Quest for Corporate Environmental Sustainability’

Jun 21st, 2015
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This report employs a sociological perspective to analyse the decision-making framework of the food company Greenheart, and its subsequent entity, Greenheart Plus.

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Case Study ReportThe Delicate Quest for Corporate Environmental SustainabilityLearning Development 2012 Adapted from original student work by permissionCONTENTSEXECUTIVE SUMMARYiii1. INTRODUCTION12. THE DECISION-MAKING FRAMEWORK AT GREENHEART12a. A Sociological Perspective22b. The Phenomenon of Conformity3 3. THE DECISION-MAKING FRAMEWORK AT GREENHEART PLUS33a. A Sociological Perspective43b. The Phenomenon of Paradox54. CONCLUSION55. RECOMMENDATIONS6REFERENCE LIST8Executive SummaryThis report employs a sociological perspective to analyse the decision-making framework of the food company Greenheart, and its subsequent entity, Greenheart Plus. At Greenheart, decisions were made essentially by one individual, whose rationality was, naturally, bounded. His decision to create an environmental investment fund and to initiate other environmentally responsible production methods ultimately threatened the economic viability of the company.From a sociological perspective, the CEOs authoritative decision-making meant that the employees were not committed to the decisions, and therefore the decisions were not implemented successfully. The subsidiaries of the company did not share the environment objectives, and this also resulted in ineffective implementation of the objectives. A lack of conformity among employees meant a lack of co-operation in achieving the objectives.This changed with the takeover in 2001 and the c

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