international_entry

Jun 21st, 2015
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Stanford University
Course: General Education
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In recent decades, the ‘need’ for a controlled flow of ‘unauthorised boat arrivals’ and seeking asylum, has been an issue of great contention in the Australian rhetoric - highly disproportionate to actual figures.

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International Entry Strategies: A case study of Tata's Nano in ChinaAbstractThis piece of research explores that how Tata one of leading automobile manufacturer can exploit the market potential for ultra low cost cars in China. The main focus is given to the appropriate mode of entry in China. This study explored five entry modes of exporting, licensing, joint ventures, acquisition and wholly owned subsidiary. Moreover, the scope of this research is also confined to five factors of control, risk, return, integration, resource commitment and dissemination of technology. Since, doing business in China is found to be very difficult so deployment of acquisition and wholly owned subsidiary is rejected for Nano. However, joint venture provides the government support as China stimulates to do so but still risk of dissemination of technology is high along with low investor protection and high taxes. So, it is recommended to enter in China through exporting. Though high import cost and low control are two disadvantages of this method but among alternative this option seems to be more optimal. It is recommended to use indirect exporting due to product relatedness as it will reasonably decrease the risk of low marketing control.Table of ContentsAbstract1. Introduction:2. How to Enter:2.1 Exporting:2.2 Contractual Agreements:2.3 Joint Venture:2.4 Acquisition:2.5 Greenfield Investment:3. Comparative Analysis:3.1 China Environment:4. Optimal Entry Mode for Nano in Chin

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