communication_strategies

Jun 21st, 2015
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Cellulose Nitrate Or Nitro Cellulose - A highly combustible and explosive compound produced by the reaction of nitric acid with a cellulose material.

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Communication strategies for rural development: a case study of the use of campaigns in LesothoProduced by:Natural Resources Management and Environment Department.Author:Gary ColdevinYear:1990TABLE OF CONTENTSAcknowledgementsPrefaceCommunication strategies for rural developmentBackgroundOverview of Campaigns Used in the Third-WorldA methodology for campaign designSetting the framework for multi-channel campaigns in LesothoThe National SettingThe Agricultural Information Service (AIS)FAO Assistance in Designing, Implementing, Monitoring, and Evaluating Multi-Channel Communication CampaignsCampaign exercise I - increasing maize production, reducing post-harvest lossesSetting the Objectives and Target AreaConducting the Baseline SurveyDesigning the Campaign StrategyProduction of Materials and Campaign DeliveryField Evaluation ProceduresResultsCampaign exercise II - increasing sorghum production, reducing post-harvest lossesSetting the ObjectivesStrategy DevelopmentThe Campaign in ActionPost-Campaign Impact SurveyResultsLessons learned as feed-forward for new campaignsReferencesAppendix IAppendix IIACKNOWLEDGEMENTSThe author, who is Dr. Gary Coldevin of Concordia University, Montreal, wishes to acknowledge and commend the ground breaking efforts in mounting communication campaigns undertaken by the Lesotho Agriculture Information Service, under the guidance of the Director of Field Services, within the Ministry of Agriculture, Coo

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