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Jun 21st, 2015
Studypool Tutor
York St John University
Course: general
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During a surgical procedure a surgeon has duty of care towards the patient. The physicians involved in the surgery are responsible and has the duty of care.

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.WHAT IS MARKETING?2.BASIC MARKETING CONCEPTS3.BASIC MARKETING MANAGEMENT GUIDELINES4.CONNECTION BETWEEN MARKETING AND SALES MANAGEMENT5.STEPS IN THE MARKETING MANAGEMENT PROCESS6.BUYING BEHAVIOR7.MARKETING INFORMATION AND RESEARCH8.STRATEGIC MARKETING FACTORS9.EXISTING POSITION IN THE MARKETPLACE10.MARKETING OBJECTIVES11.TARGET MARKETING12.MARKET MEASUREMENT AND FORECASTING13.MARKETING STRATEGIES14.MARKETING MIX STRATEGIES15.PRODUCT STRATEGIES16.PRICING STRATEGIES17.PROMOTIONAL STRATEGIES18.DISTRIBUTION STRATEGIES19.DIRECT MARKETING20.MARKETING PLANNING21.THE MARKETING BUDGET22.IMPLEMENTATION AND CONTROL OF MARKETING ACTIVITIES23.THE AMERICAN MARKETING ASSOCIATION CODE OF ETHICS24.U.S. LEGISLATION WHICH MAY AFFECT MARKETING PRACTICES25.FOR SERIOUS BUSINESS OWNERS ONLY26.THE LATEST INFORMATION ONLINE1. WHAT IS MARKETING?DEFINITION OF MARKETINGBusiness owners and marketing managers must understand various principles of marketing management which represents one of the most critical functions in many organizations.According to theAmerican Marketing Association:"Marketingis the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."(1)Marketing Managemententails analysis, planning, implementation, and control of activities designed to develop and maintain a beneficial excha

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