Troubled Times Increase H-D’s Reliance on International Sales

Jun 21st, 2015
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Texas A & M University
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In the case study about Harley-Davidson it presents problems of how to increase international sales during difficult sales times in their headquarters country of the United States.

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Harley-Davidson, Inc.: Troubled Times Increase H-Ds Reliance on International SalesC OBrienHarley-Davidson, Inc.: Troubled Times Increase H-Ds Reliance on International SalesIn the case study about Harley-Davidson it presents problems of how to increase international sales during difficult sales times in their headquarters country of the United States. Throughout the case it talks about the history of Harley-Davidson briefly in the beginning but gets into the topic of luxury goods which motorcycles from Harley are considered to be a luxury product worldwide. Different international markets have an increasing desire for luxury items and more people are looking to have the high-quality products more often. It furthermore goes into the market for international heavyweight motorcycle which is Harley-Davidsons specialty and focus (Cullen & Parboteeah, 2011 pg. 195). In every other market or business area there are competitors domestically and internationally. Specifically Harley-Davidson has six major competitors who impact their business in the United States but also globally. Finding proper ways to rise above their competitors is a major concept for Harley to look at which would help increase their international sales. Later in the case there is a detailed outline of The Harley-Davidson company of 2008, it details the companies, strategy of the entire business mainly towards financial services, the human resources management, operat

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