Meaning of Marketing

Jun 21st, 2015
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Marketing is total system of interacting design to plan, price, promote & distribute need satisfying products & services to existing & potential consumers.

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Chapter 11 - Organizational Control and ChangeChapter 11Organizational Control and ChangeTrue / False Questions1. The process by which managers monitor and regulate the organization in order to determineif the organization is operating efficiently and effectively is known as controlling.True False2. Managers monitor and evaluate the organization's strategy to see if it is working using thecontrolling function.True False3. Control is concerned with keeping employees motivated.True False4. Control is simply just reacting to events after they have occurred.True False5. Control helps managers build a competitive advantage.True False6. Control helps managers respond more effectively to customers.True False7. A control system must be rigid and consistent in order to be effective.True False11-1Chapter 11 - Organizational Control and Change8. At the input stage, managers use feedback control to anticipate problems before they ariseso problems do not occur later during the conversion process.True False9. The first step in the control process is to evaluate the results in terms of the performancestandards.True False10. In practice, managers can only measure the actual outputs that result from the behavior oftheir members.True False11. When an organization and its members perform nonroutine activities, it is morechallenging for managers to measure outputs or behavior.True False12. Behaviors are usually easier to measure than outputs beca

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