Marketing Questionnaires

Jun 21st, 2015
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A Service is an act or performance offered by one party to another. Although the process may be tied to a physical product, the performance is transitory, often tangible in nature, and does not normally result in ownership of any of the factors of production.

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AN EXAMPLE OF A MARKETING PLANSPREE WATCH MARKETING PLAN SUMMARYBased on an evaluation of the watch market and our strengths, General will introduce the Spree watch. SITUATION ANALYSISHalf the buyers of branded fashion watches are between 18 and 34 years of age. This group, which purchases more watches per capita than those older, is our primary market segment. Watch purchases are more likely by consumers in the northeast and Midwest. Many purchases are expected to be impulse, requiring strong point-of-purchase support. Seventy percent of the market is concentrated with strong competition from Swatch, Fossil, Guess?, and Anne Kline. We have extensive experience in the manufacture of innovative, high quality, precision plastics and timing devices permitting us to offer the consumer value in a branded fashion watch. Additionally, we have experience distributing products into 75 percent of the outlets for branded fashion watches. OBJECTIVESThe combination of a unique, cost-effective design allows us to establish a three percent market share in the first year. The Spree watch project will break-even in 1998. MARKETING STRATEGIESGeneral will introduce a new product, the innovative Spree watch, using penetration pricing, extensive advertising, and expanded distribution in order to increase our revenues and growth rate.ACTION PLANThe Spree watch has strong product benefits compared to current market offerings. To achieve our objectives we will offer our unique watch in

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