Pasta Restaurant Marketing Plan

Jun 21st, 2015
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Sigmund's Gourmet Pasta will be the leading gourmet pasta restaurant in Eugene, OR with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, pasta dishes include pesto with smoked salmon, pancetta and peas linguini in an alfredo sauce, and fresh mussels and clams in a marinara sauce.

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Student Perception of Marketing Students on the Contribution of Our Local EconomyStrategies for growthThere are four broad marketing strategies, as defined by Ansoffs Matrix. They are highlighted in the table below. The matrix is a tool that assists organisations in deciding their product and market growth strategy by helping identify whether it markets new or existing products in new or existing markets.Identifying which of these is (or are) most important and appropriate for a destinations specific circumstances helps the marketer to focus resources and develop the right strategic approach.Market penetrationMarket penetrationoffers the lowest risks for the quickest returns but this works on the assumption that a destination wants "more of the same" type of visitors and this is not always the case. For example:a party city wanting to move its weekend business from stag and hen nights to cultural breaksa very successful seasonal family destination wanting to attract off-peak business and empty nestersa destination with an attractive market segment that is "looking after itself", wanting to diversify to spread risk.It also assumes that the product is more or

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