Executive Summary

Jun 21st, 2015
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University of Arkansas Community College-Batesville
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The Vanguard Group, headquartered in Valley Forge, PA, is the nation's second-largest mutual fund and a leading provider of company-sponsored retirement plan services.

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Executive SummaryThe Vanguard Group, headquartered in Valley Forge, PA, is the nation's second-largest mutual fund and a leading provider of company-sponsored retirement plan services. In 2003, Vanguard serviced 17.4 million shareholders accounts and manages approximately $557 billion in US mutual fund assets, of their total AUM $226 billion isin held by institutional investors like employer-sponsored retirement plans. Of Vanguard's 17.4 million shareholders, 4.7 million were retail clients. The cornerstone of the Vanguard brand is the high value-low cost model, with an emphasis on having the lowest expense ratios in the mutual fund industry while at the same time consistently getting investment returns that preform above their peer groups. In order to successfully maintain this brand identity, the fundamental business strategy at Vanguard focuses on continually increasing cost efficiency and relative performance of the funds. The core elements of the brand are extended through the corporate culture at Vanguard, which reinforces the values of low cost, high value through practices such as compensation based on the company's fund's returns, and encouraging employees to find solutions to increase productivity. The company has a relatively flat organizational structure with multifunctional teams working on specific initiatives with comparatively few organizational levels to similar institutions. In addition to empowering employees to generate solutions that increase p

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