Business Strategy Assignment On Grand Strategy

Jun 21st, 2015
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A firm following this strategy focuses its resources on a single product, in a single market, using one tested technology to ensure profitable growth. Companies adopt this strategy as it is less risky and does not demand scarce additional resources.

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HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COMBusiness Strategy AssignmentOnGrand StrategySTABILITY STRATEGY1. Concentration:A firm following this strategy focuses its resources on a single product, in a single market, using one tested technology to ensure profitable growth. Companies adopt this strategy as it is less risky and does not demand scarce additional resources.Example 1: FedExFredrick Smith, an entrepreneur identified the opportunity and established Federal Express (FedEx) in 1973. Smith operated flights exclusively for cargo and offered home delivery and pick-up services. The business model was a big hit and there was no looking back for the company. Looking at the success of FedEx many other companies imitated the model. Thus FedEx concentrated on the Courier industry in order to gain the competitive advantage over other players in the market.FedEx differentiates itself from other player based on its delivery process. Example 2: Swarovoski CrystalsIt provides crystal products to the higher end only.Example 3: Rolls RoyceRolls Royce follows the strategy of focusing on the single market. It manufactures only luxurious car and caters to higher

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