IBM Management Report

Jun 21st, 2015
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Report regarding management of IBM company. Its leadership and employee management

Word Count: 1595
Showing Page: 1/5
HTTP://PAKISTANMBA.JIMDO.COMFOR FREE DOWNLOADING OF THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COMFOR COMPLETE REPORT AND FREE DOWNLOADINGAbout the Author'The IBM Way' is written by Buck Rodgers, the ex-CEO of IBM, who spent over 40 years in the company. Buck Rodgers is a respected management consultant, an advisor to several companies and also a visiting faculty at some of the leading Business schools in the USA.Under Buck Rodgers, IBM grew from being a $10 billion company to a $50 billion company. He has been instrumental in introducing a lot of innovative marketing concepts and motivating employees at IBM. Buck Rodgers fine tuned the wonderful culture of IBM and turned it into a totally customer-oriented and customer-driven company. In fact, under his leadership, IBM was rated 'America's most admired company'.This book talks in great detail about the organization, culture, values, people and philosophy that go into making one of the largest and most successful organizations in the world. It talks of how IBM behaves behind closed doors, what goes into the decision making, what it deems important and how it prioritises activities, why lakhs of IBM employees never had a union and why students recruited from colleges never leave IBM. It provides a great perspective into

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