Reasons for Growth of Sales Promotion

Jun 21st, 2015
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There are a number of reasons that are favorable to the growth of sales promotion: Check out this report to learn more

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Nature and Scope of Marketing EthicsINTRODUCTIONMarketing ethics is viewed as important because of marketings interface with many diverse stakeholders. Marketing is a key functional area in the business organization that provides a visible interface with not only customers, but other stakeholders such as the media, investors, regulatory agencies, channel members, trade associations, as well as others. It is important when addressing marketing ethics to recognize that it should be examined from an individual, organizational, and societal perspective. Examining marketing ethics from a narrow issue perspective does not provide foundational background that provides a complete understanding of the domain of marketing ethics. The purpose of this chapter is to define, examine the nature and scope, identify issues, provide a decision-making framework, and trace the historical developm

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