Marketing Definition, Evolution and Strategies

Jun 21st, 2015
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Marketing is the process by which companies create customer interest in goods or services. This strategy is based on sales techniques, business communication, and business development.

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SellingMarketing1 Emphasis is on the product2 Company Manufactures the product first3 Management is sales volume oriented4 Planning is short-run-oriented in terms of todays products and markets5 Stresses needs of seller6 Views business as a good producing process7 Emphasis on staying with existing technology and reducing costs8 Different departments work as in a highly separate water tight compartments9 Cost determines Price10 Selling views customer as a last link in business1 Emphasis on consumer needs wants2 Company first determines customers needs and wants and then decides out how to deliver a product to satisfy these wants3 Management is profit oriented4 Planning is long-run-oriented in todays products and terms of new products, tomorrows markets and future growth5 Stresses needs and wants of buyers6 Views business as consumer producing process satisfying process7 Emphasis on innovation on every existing technology and reducing every sphere, on providing better costs value to the customer by adopting a superior technology8 All departments of the business integrated manner, the sole purpose being generation of consumer satisfaction9.Consumer determine price, price determines cost10.Marketing views the customer last link in business as the very purpose of the businessMarketing planMarketing strategyA clear marketing plan is a blueprint that lays out the steps a company must take in order to achieve its mar

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