Marketing Segment Questionnaire

Jun 21st, 2015
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In the light of the above case identify the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning strategy of the company.

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1.0 The Kingshoston University1.1 IntroductionThe Kingshoston University has been the third largest university to be set up in the northern part of Kerala, India, which came to existence in the late 1988 with the objective of evolving and developing human resources in the northern part of Kerala by enhancing and extending the significance on higher education and promoting research particularly emphasising on areas like art, culture and technology of Kerala.The University started off by giving importance to four of its postgraduate departments that have been set up by the university and 7 affiliated colleges spread across the northern part of Kerala. It has got 12 postgraduate departments and 7 colleges have now become a guiding light for young men and women so as to pursue higher education.The University consists of office of Vice-Chancellor, Administration, Office of Examination, Distance education centre, Computer centre, Academic Staff College, Educational research centre, Library and teaching research centre. The 12 postgraduate departments comprise of Botany, Biotechnology, Commerce and management, English, Science, Mathematics, Library and information science, Malayalam, Mass communication and Journalism, History, Physical education and Zoology.Apart from graduate and post graduate courses, Kingshoston University has initiated M.phil/Ph.d programme as well since 2002.The University also offers B.Tech courses like Information technology, Electrical and electron

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