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Marketing: is the process which companies create value for customers and build strong customer relationship in order to capture value from customers in return. Marketing is managing profitable customer relationship. Two goals of marketing:- attract new customers by promising superior value.- keep and grow current customers by delivering satisfaction. For Sell it easily: Prices, distributes and promotesTHE MARKETING PROCESS:A- Understand the Marketplace and Customer NeedsB- Designing a Customer Driven Marketing Strategy C- Preparing an Integrated Marketing Plan and ProgramD- Building Customer RelationshipE- Capturing Value from CustomersA- Understand the Marketplace and Customer Needs1) Customer Needs, Wants and Demandsneeds: is states of felt deprivationa- physical need: for food, clothing, warmth and safetyb- social need: belonging and affectionc- individual need: needs for knowledge and self-expression2) Market Offerings Products, services and experiencessome combination of products, services, information or experiences offered to a market to satisfy a need or want.Market myopia: the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. 3) Customer Value and Satisfaction4) Exchanges and RelationshipExchange is the act of obtaining a desired object from someone by offering something in return.- a candidate, forinstance, wants vote, a church wants m

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