“MEASUREMENT OF SERVICE QUALITY USING SERVQUAL SCALE: A CASE STUDY AT DADA MOTORS, LUDHIANA”

Jun 21st, 2015
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The research title is “Measurement of service quality using SERVQUAL scale: A case study at DADA MOTORS in Ludhiana”. The title aims at measuring the quality of services using a 22-item rating scale.

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FINAL Research projectOnMEASUREMENT OF SERVICE QUALITY USING SERVQUAL SCALE: A CASE STUDY AT DADA MOTORS, LUDHIANASubmitted to Punjab College of Technical EducationIn fulfillment of the final project submission requirementsOf the degree ofMASTER OF BUSINESS ADMINISTRATION (2007-09)BYAbhishek Pandit[MBA 2A]DEPARTMENT OF BUSINESS ADMINISTRATIONPUNJAB COLLEGE OF TECHNICAL EDUCATION, BADDOWAL CertificateThis is to certify that the report entitled, Measurement of service quality using SERVQUAL scale: A case study at DADA MOTORS in Ludhiana submitted in fulfillment for the degree of M.B.A., of Punjab Technical University, Jalandhar, is a bonafide research work carried out by Abhishek Pandit under my supervision and that no part of this report has been submitted for any other degree. Mr. Sandhir Sharma (Deputy Dean & Faculty) (Major Advisor)ACKNOWLEDGEMENTSI express my sincere thanks and acknowledgements to my Professor Mr. Sandhir Sharma who has been my mentor in this research project. I am thankful to him for taking pains to provide me the necessary guidance and support. While preparing the report I have kept in mind all the m

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