Cross-cultural communication

Jun 21st, 2015
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A stereotype is a belief that all people from a culture behave a cer¬tain way. It is an opinion based on ones own cultural values and prejudices and on little information about the other culture.

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B u s i n e s s C o m m u n i c a t i o n Self study materials for studentsCross-cultural communicationStereotype vs Cultural GeneralizationA stereotype is a belief that all people from a culture behave a certain way. It is an opinion based on ones own cultural values and prejudices and on little information about the other culture. For example, a woman from a culture that values hard work looks at a people from a fictional land called Zibi. In Zibi, people work at their jobs about five hours a day. So, the woman says, People from Zibi are lazy. This is a stereotype because she states that every person from Zibi is the same and it is an opinion based more on the womans own values than on any thoughtful observation of Zibian values or lifestyle.We talk about different ways of doing business. We make cultural generalizations about different styles of business. This does not mean that every person who lives in a particular culture will do business in a way that fits the generalization. Within each culture there are many choices. There is, however, in every culture a standard way of doing things. The cultural generalizations describe those standards and the values that guide those standards. For example, one could make a generalization about Zibians and say, People in Zibi usually work about five hours a day. They spend the rest of the day taking care of family and farming. Family life is highly valued. A generalization is based on obse

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