Case study: The sky’s the limit

Jun 21st, 2015
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The decline of her health seemed to suddenly accelerate. Independent companies are encouraged to form strategic alliances to help them compete. Tom never really gave me a straight answer when I asked about his driving test.

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in companyUpper-intermediateCase study: The skys the limitheadwordpronunciationtranslation/notesexample sentenceaccelerate (v)/k'selret/The decline of her health seemed to suddenly accelerate.alliance (n)/'lans/Independent companies are encouraged to form strategic alliances to help them compete.answer (n) give sb a straight answer/'ns//gv smbdi stret 'ns/Tom never really gave me a straight answer when I asked about his driving test.aspirational (adj)/sp'renl/This housing development was built with aspirational young professionals in mind.barrier (n) be no barriers to sth/'br//bi n 'brz t sm/The removal of these regulations would mean there were no longer any barriers to genetic research.bilateral (adj)/ba'ltrl/We hope that current bilateral talks will result in a peace agreement.board (n) come on board/bd/ /km n 'bd/We introduced the scheme last month and most of the department has come on board.brand (n) brand identity stretch a brand/brnd//'brnd adentti//stre 'brnd/It is a reasonably priced airline with a distinctive brand identity.Mallya stretched an already familiar brand and introduced the Kingfisher funliner.brief (v)/brif/Members of the committee were briefed on the plan last week.brink (n) push sth to the brink of sth/brk//p smt

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