Global Delivery CRM Service Line Competency Mobilization

Jun 21st, 2015
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Amberton University
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Company was established in the early eighties in India to manufacture auto components to supply domestic auto manufacturers. Driven by liberalization and open Indian economy, company has grown beyond imagination to establish itself as XYZ in the world, supplying products to manufactures in US, Europe and Japan.

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Global DeliveryCRM Service LineCompetency MobilizationCase StudyTable of Contents1. Client Background31.1. Industry Landscape32. Management Profile42.1. Mission43. Products and Manufacturing Process:44. Marketing process:55. CRM process76. Purchasing Process77. Financial Accounting88. Current IT landscape88.1. Monthly management meeting:89. SWOT analysis910. Conclusion91. Client BackgroundCompany XYZ is one of the leading manufacturers of AAA with a turnover of over US$ 400 million. The Company manufactures high quality Auto componentCompany was established in the early eighties in India to manufacture auto components to supply domestic auto manufacturers. Driven by liberalization and open Indian economy, company has grown beyond imagination to establish itself as XYZ in the world, supplying products to manufactures in US, Europe and Japan. Companys core competence lies in excellence in manufacturing and world class quality management, thus enabling the company to grow into a multi-product market leader today, with a strong presence in international markets.Company has its headquarter in India with total employee strength of close to 8000. It has established marketing offices in US, Europe and Japan in late 90s, and recently opened marketing offices in Brazil, Australia and South Africa. Company has manufacturing facilities in three locations in India. In

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