Course Background and Syllabus for a Case/Lecture-Oriented Course

Jun 21st, 2015
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Alhambra Medical University
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If you choose to focus on cases and lectures in the course, selecting the appropriate case(s) is(are) important. Recency, popularity, relevance to the topic, availability of teaching notes, as well as other supplements such as video and computer software aids.

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Course Background and Syllabus for a Case/Lecture-Oriented CourseBackground: Case Analysis and Case SelectionIf you choose to focus on cases and lectures in the course, selecting the appropriate case(s) is(are) important. Recency, popularity, relevance to the topic, availability of teaching notes, as well as other supplements such as video and computer software aids, should be considered. Appropriately chosen, cases not only stimulate the mind but also create an in-depth feel for the application of the course material. The Kotler/Keller text will create sensitivity and awareness for what is critical and important in the case, and the case will reinforce concepts presented in the text. Cases call for a decision and very often with less than perfect information concerning the problem, the environment, the actors, and the consequences of various actions. As such, the case nurtures management skills although the text and the other application-oriented tools discussed above can diffuse perspective and technical knowledge. There are a number of articles that discuss methods for using the case study approach. The following are suggested:1. Because Wisdom Cant Be Told, (Harvard Note 9-451-005). This article argues for the beneficial effect the case method has on both teachers and students and suggests the proper role of the instructor as a leader of the group.2. Learning by the Case Method, (Harvard Note 9-376-241). This article, prepared for executive educa

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