avari hotel case study

Jun 21st, 2015
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 Average room rate of Avari Hotel had fallen below its main competitor, Pearl Hotel.  The assistant sales and marketing manager wants to re-evaluate the current pricing policy of Avari.

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CASE STUDY - Price policy - Title: AVARI RAMADA HOTELMentor: Student:Prof. D-r. Kiril SavovskiIsidora JovanovskaSkopje, May - 2013CASE STUDY: AVARI RAMADA HOTEL1. IntroductionThe Avari Lahore hotel basic characteristics:5 star HotelAffiliated with the Ramada Renaissance Hotel chainLocated at the Shahrah-e-Quaid-i-Azam roadManaged by Hilton group (1978 - September 1987)Avari took over the management in October 1987 and renamed Avari Lahore Ramada Renaissance HotelIn the vicinity of:Provincial AssemblyPakistan Arts CouncilCommercial and Shopping zonesProblem StatementAverage room rate of Avari Hotel had fallen below its main competitor, Pearl Hotel.The assistant sales and marketing manager wants to re-evaluate the current pricing policy of Avari.He wants to find out which is the best among the following alternatives:Increase the Price of all rooms by 10 percent.Increase all rates other than LBS (luxury business services) and V(volume)LBS rates.Introduce another type of rate which bridged the vast differential between the group rate and the least expensive individual rate.SWOT AnalysisStrengths:Strategically LocatedGood Quality ServiceWeaknesses:Rooms less spacious as compared to Pearl.Brand image has not been formed in the minds of potential customers.Opportunities:Formation of a tax free industrial zone in ChunnianFlig

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