Jun 21st, 2015
Studypool Tutor
American Sentinel University - Birmingham
Price: $0 USD

Tutor description

Word Count: 1971
Showing Page: 1/6
Case study: Levendary CafCourse: Global Enterprise and CompetitionIntroduction:Howard Leventhal, the founder of the Levendary Caf, had grown a small Denver soup, salad and sandwich restaurant into a $10 billion business in 32 years. In the quick casual restaurant segment, Levendary Caf was distinguished by two elements: wholesome soups, salads and sandwiches using high-quality ingredients and a commitment to service in a comfortable, friendly environment, as well as its willingness to take risk.In February 2011, Mia Foster was named as its new CEO. In spite of Fosters strong track record, analysts in Wall Street were till skeptical of her ability to build a multi-national brand due to her lack of previous international management experience. Moreover, Levendarys domestic business had become matured and was nearly tapped out, and it only had international business in Dubai, so that its recent entry into the fast-growing China market was closely watched. Mia Foster had to focus on the expansion in China market.Louis Chen was chosen by former CEO to enter China market first and had opened 23 restaurants. But Chen made many changes in menu and store decoration, which didnt follow the brand position. And he used non-GAAP numbers from China in financial reports, which bad been a potential risk. Whats the worse, Chen didnt make any future strategy to drive Levendarys expansion in China. So, Foster had to face many issues. How to protect the corpora

Review from student

Studypool Student
" Excellent job "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1828 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors