Customers Perception Towards The Products and Services

Jun 21st, 2015
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Bowling Green State University
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The bases of the project was to understand the customers perception about the various schemes like Personal loans, Home loans, Car loans under asset products and saving bank account, Current account and Salary account under liability products for retail banking. The project also encompasses, identifies the scope and various parameters, a customer would look into while transacting with bank for certain scheme.

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A Project Report OnCustomers Perception Towards The Products and Services Offered by HDFC Bank And Comparative AnalysisBy (RAJEEV KUMAR)DAV INSTITUTE OF MANAGEMENTA REPORT ONCustomers Perception Towards The Products and Services Offered by HDFC Bank And Comparative AnalysisBYBy (RAJEEV KUMAR)DAV INSTITUTE OF MANAGEMENTUnder the guidance ofMr. D. Gopala Krishna (Branch Manager, HDFC Bank, NOIDA )&DR. sunita bishnoi (DAV institute of management)During the Academic Year (2007-2010) A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BBA(BE) PROGRAMME OF DAV INSTITUTE OF MANAGEMENTACKNOWLEDGEMENT It is our duty to acknowledge with gratitude the generous help that I have received from Mr. D. Gopala Krishna Branch manager, HDFC BANK LTD.We have had the advantages of his critical advice from his profound knowledge in Marketing (sales). He has indeed taken personal interest in preparing an innovative Report on Customers Perception Towards The Products and Services Offered by HDFC Bank And Comparative Analysis He has helped us a lot in preparing the questionnaire. I also want to thank Mr. E.Dheeraj who is the Relationship Manager-Corporate Salary of this branch, my company guide for his enduring patience, valuable guidance and constant encouragement during the course of project work. Special thanks to Deputy Manager Mr Aswin

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