MAIN EXAMINATION General Studies- I: Indian Heritage and Culture

Jun 21st, 2015
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Central Connecticut State University
Course: general
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The main Examination is intended to assess the overall intellectual traits and depth of understanding of candidates rather than merely the range of their information and memory. The nature and standard of questions in the General Studies papers (Paper II to Paper V) will be such that a well-educated person will be able to answer them without any specialized study.

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LIUSHEN SHOWER CREAMPROBLEM SITUATIONLaunch of a shower cream under the Liushen BrandECONOMIC & DEMOGRAPHIC DETAILS OF CHINA1) Large population of around 1.2 billion2) A focal point of global business3) GDP growth of 10%4) Allowed private ownership as a change to the state infrastructure policy5) Rapid urbanization taking toll on farming land6) Growing regional income disparityCOSMETICS INDUSTRY1) Industry growth started after liberalization in 1980's and 90's2) 1500 companies operated in this industry3) 25 had annual sales of between 100 million and 1.5 billion RMB4) Many companies were small start ups that operated in the regional areas5) Industry was concentrated in the richer regions of ChinaFIE's1) Foreign players preferred to set up local manufacturing units to avoid high import taxes2) The major players were P&G, Unilever, J&J, Henkel etc3) Had the strengths of international brands, superior products, marketing expertise and financial resourcesDOMESTIC PRODUCERS1) Had limited resources for product development and marketing efforts2) Competed on price, with low quality and often short lived presence in the marketCOMPETITION1) FIE's were selling at 500

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