Introduction and Brief History From Around the World

Jun 21st, 2015
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The concept of a low cost airline was started in the seventies by the American domestic carrier Southwest with the sole objective of offering cheap airfares to the consumers. This created a situation where already established flag ship carriers or legacy airlines to lose a significant amount of the market share to these newly formed low cost airlines, purely because of their ability to charge a lower price over traditional full cost airlines

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Introduction and Brief History From Around the WorldThe concept of a low cost airline was started in the seventies by the American domestic carrier Southwest with the sole objective of offering cheap airfares to the consumers. This created a situation where already established flag ship carriers or legacy airlines to lose a significant amount of the market share to these newly formed low cost airlines, purely because of their ability to charge a lower price over traditional full cost airlines.North AmericaFrom the deregulation in the 1970s till the early 2000s the transformation of the low cost concept in the United States can only be described as a series of innovations, proliferations and consolidations where many other low cost airlines (e.g. Pacific Southwest, New York Air, Jet America) entered the market of which, some survived the competition and others did not. This also caused some of the major carriers to start their own subsidiaries under the low cost banner in order to regain their lost market share (Francis, Humphreys, Ison & Aicken, 2005, p. 85).EuropeIn Europe the low cost concept was originated in the UK and Ireland based on the Southwest model with the introduction of easyJet and Ryanair in 1995. Their success was attributed to the favourable economic framework that encouraged the low cost airline industry. For example, the deregulation allowed airlines of member states to operate domestically within the European Union. Another Example is low

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