CASE STUDY (Euroland Food S.A.)

Jun 21st, 2015
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The senior manager of Euroland Foods was to meet to draw up the firm’s capital budget for the new year. up for consideration were 11 projects that totaled € 316.5 M. Unfortunately, the board of directors had imposed the spending limit of capital projects of only €120 M. Thus, the challenge for senior manager of Euroland Foods was to allocate funds among a range of compelling projects

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CASE STUDY(Euroland Food S.A.)Group Members:Fidel AuditorLiza NatataSheryl LobosMaryjane GalitJercy janeEuroland Foods S.A.I. Problem statementII. ObjectiveIII. Areas of consideration (SWOT)IV. ACA V. RecommendationVI.ImplementationI. Problem statement:The senior manager of Euroland Foods was to meet to draw up the firm's capital budget for the new year. up for consideration were 11 projects that totaled ? 316.5 M. Unfortunately, the board of directors had imposed the spending limit of capital projects of only ?120 M. Thus, the challenge for senior manager of Euroland Foods was to allocate funds among a range of compelling projectsII . Objective:To choose a project to be approved that is suited for a capital spending limit of ?120 M that is imposed by a board of directors of Euroland FoodsIII . Areas of considerationSTRENGTH:The company was a multinational producer of high-quality ice-cream, yogurt, bottled water and fruit juicesThey had 10 Plants in the different parts of Europe such as France, England, Germany Belgium, Denmark and SwedenWEAKNESSES:According to its financial results on a 3 consecutive years 1998-2000 the company's sales was not stableSome plants dont have conveyer and not automatedThe company's stock was below book value compare to other companies, that gave little value to their brandOPPURTUNITIES The company earned high revenue on their ice cream products The

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