Title of the Context: Revlon, Inc Time Context: 1932 - 2008

Jun 21st, 2015
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Revlon is a global company offering high-quality color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant or deodorants and beauty care products at affordable prices to women. The company’s products are sold in more than 100 countries around the globe. It was taken public in 2006 and traded in New York Stock Exchange.

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Title of the Context: Revlon, Inc Time Context: 1932 - 2008Abstract:Revlon is a global company offering high-quality color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant or deodorants and beauty care products at affordable prices to women. The companys products are sold in more than 100 countries around the globe. It was taken public in 2006 and traded in New York Stock Exchange. From year 2005 until 2007, the company is in the state of decline, net sales are decreasing, debts are increasing, numerous lay-offs and cost-cutting and continuously incurring loss. Revlon is a company in trouble for the recent years. However, despite the struggles, Revlon still continue to innovate and develop its products. During 2008, there has been a substantial recovery of the company from the $320,000 net loss of 2007 to the net income of $1,130,000 of 2008. The long-term mission of the company is to emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young or trendy women, health conscious women (skin care), and older women with its variety of brands.Revlons vision is glamour, excitement and innovation through high-quality products at affordable prices.The Corporate Social Responsibility framework is stated as follow:Safety provide our consumers with high-quality, safe, and efficacious products and our valued employees with a safe workplace.Social enhance womens loves through our

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