Company has diversified into key consumer categories like skin care, oral care

Jun 21st, 2015
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From its humble beginnings in 1884 in a small clinic in the Indian city of Kolkata, Daburwith a legacy of 128 years, started with a vision that states "Dedicated to the health and well-being of every household". Dabur started out as Doctor S.K. Burman's visionary endeavor to provide effective and affordable medicinal treatment for the under-privileged has now widened to encompass a wide range of diverse product lines.

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CASE STUDY:DABURFrom its humble beginnings in 1884 in a small clinic in the Indian city of Kolkata, Dabur with a legacy of 128 years, started with a vision that states "Dedicated to the health and well-being of every household". Dabur started out as Doctor S.K. Burman's visionary endeavor to provide effective and affordable medicinal treatment for the under-privileged has now widened to encompass a wide range of diverse product lines. The forerunner in disseminating and popularizing the goodness of natural and herbal products, Dabur's time-honored idea is, even more beneficial in this day and age with the natural way of life, steadily being regarded with esteem.The Company has diversified into key consumer categories like skin care, oral care, home care and foods through brands like Dabur, Vatika, DermoViva, Fem, Hajmola, Sanifresh, Odonil which are household names in many parts of the world. It is now one of the major consumer goods companies with the largest herbal and natural product portfolio in the world.With the FMCG sector remaining sluggish during 2003-04, and wide growing and aggressive competition on the

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