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Suman Joshi, Managing director of omega textile, was reviewing two very different investment proposals. The first one is for expanding the capacity of the current project and the second is for diversifying into a new line of business.

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WORD COACH - DOES IT COACH WORDS?Tom CobbUniversit du Qubec MontralABSTRACTThis study reports on the motivation, design, development, and testing of a research informed video game for vocabulary learning, My Word Coach, played on a Nintendo DS or Wii and distributed commercially since late 2007. The learning effects of the game were tested over four months in 2008 with 50 age-appropriate English as a second language (ESL) students in a Montreal school. A battery of observational and empirical tests tracked experimental and quasi-control groups' lexical development on the dimensions of meaning recognition, free production, and speed of access. Two months' game use coincided with an average 10%-20% increase in recognition vocabulary size; 40-50% reduction in code-switching in oral productions; and 18%-36% increase in speed of lexical access. Increased fluency appears to be the most interesting outcome. Questions are raised about the importance of post-game follow up, and suggestions made for principled modification of the game's learner modelINTRODUCTION & BACKGROUNDVideo games occupy more and more of the time and attention of school age learners, with an effect on learning that almost definitely exists but is presently unknown. Arguments in principle for the learning power of such games are many (Gee, 2003; Pensky, 2006), while empirical investigations are few. This paper describes the design and testing of a video game focused on the specific goal of vocabulary

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