Industry Analysis (Case 1) Paper Instructions and Grade Sheet MAN 4720 Strategic Management

Jun 21st, 2015
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Each team will select an industry to study. You will conduct an industry analysis (also called a competitive analysis) of your assigned industry, and to collectively write a paper reporting your results. This paper will require that you apply the concepts that you have learned in the course.

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Industry Analysis (Case 1) Paper Instructions and Grade SheetMAN 4720 Strategic ManagementAssignment Value - 50 points possible (all team members receive the same grade)Due Date: See syllabusPurpose: Each team will select an industry to study. You will conduct an industry analysis (also called a competitive analysis) of your assigned industry, and to collectively write a paper reporting your results. This paper will require that you apply the concepts that you have learned in the course. This assignment will enable you to learn how to research and analyze the external and competitive nature of an industry. It is necessary to have a thorough understanding of an industry before a firm can develop strategic plans to obtain competitive advantages.Basic Attributes of Your Report: The best reports are the result of a lot of research. There is a direct correlation between research and grades. To earn the highest grade possible, your report should demonstrate evidence of:Significant secondary research.Integration of course concepts.Written in plain English and demonstrating understanding that clarifies and distills the problems and opportunities competitors in the industry are facing. Precise business writing skills. (You will be penalized for writing mistakes.)The best reports also summarize what you have learned from your research. A great report demonstrates that the student has thoroughly researched the industry, and demonstrates the ability to:Compreh

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