An Issue of School Funding: A Business Case Study

Jun 21st, 2015
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Athens State University
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Fizzell Corporation, with its Southwest headquarters in Peyton, has been in business since 1951. Its hottest-selling product is a soft drink, Fizzie, which has pushed it up to the top five beverage companies in the world. In addition to soft drinks, Fizzell produces candies and snack foods.

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An Issue of School Funding: A Business Case StudyFizzell Corporation, with its Southwest headquarters in Peyton, has been in business since 1951. Its hottest-selling product is a soft drink, Fizzie, which has pushed it up to the top five beverage companies in the world. In addition to soft drinks, Fizzell produces candies and snack foods.Yolanda Gomez has worked for Fizzell since 1982 and has been its Executive Vice President for the past five years. She has lived in Peyton most of her life. Fizzell held a senior management meeting to discuss advertising and selling its products in the Peyton school district with its 30,000 students.The school district hasnt passed a bond issue in 15 years and depends on funds from the state government for its increasing revenue needs. During this time, it added instructional programs for an increasing number of students who come to school with learning problems. In addition, the districts school buildings are aging and need substantial repairs.In order to keep up with the times, the district purchased computers and software for all its schools classrooms along with up-to-date- technology for the central office. This expense has been controversial in the community. The district is strapped for cash and in danger of having to reduce popular programs and even close a few schools.The Peyton City School District enrollment has gradually declined during the past decade. Its locale has little room for further development; new

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