CASE STUDY – WALT DISNEY COMPANY

Jun 21st, 2015
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Founded in 1923 and headquartered in Burbank, California, Disney is a diversified entertainment conglomerate, with approximately 166,000 employees and annual revenues fast-approaching the $45 billion mark.

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CASE STUDY WALT DISNEY COMPANYIntroductionFounded in 1923 and headquartered in Burbank, California, Disney is a diversified entertainment conglomerate, with approximately 166,000 employees and annual revenues fast-approaching the $45 billion mark. The company, headed by CEO Robert Iger, operates in five business segments, including Media Networks (about 46% of the top-line mix), Parks and Resorts (30%), Studio Entertainment (14%), Consumer Products (8%), and Interactive (2%). And among its most valuable, cash-generating properties are the ABC broadcast network, the ESPN and Disney Channel cable networks, the Walt Disney World Resort, the Marvel, Pixar, Walt Disney, and Lucasfilm movie studios, and The Disney Store retail concept.Company ProfileThe Walt Disney Company, commonly known asDisney, is an American diversifiedmultinationalmass mediacorporation headquartered in Walt Disney Studios,Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, byWaltandRoy Disneyas theDisney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, andonline media. In addition, Disney has created new divisions of the company i

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