Jun 21st, 2015
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Amberton University
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The project studied by me in Indian Tractor Company, Nellore was “Consumer Perception towards Agriculture Tractors (60 HP Class): “A Comparative Study of ESCORT & ESCORT and Escort” It helps to make aware company regarding the various aspects of brand preference performed at regular basis to cement.

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ACKNOWLEDGEMENT I extend my sincere thanks to all those people who have helped me in the successful execution of this project with their valuable suggestions. I am deeply indebted to all those people whose work I have referred to this project. I must owe a deep sense of gratitude towards my teachers for their kindness and encouragement in various stages of the project. This moment of the thesis is one of the prides that I opportunity in this stand of my career to express my sincere efforts within this limited time. Finally I would like to pay regards to my family without whose inspiration and monetary aid this project was impossible. PREFACEThis project report pertains to the making of a project SUMMER TRAINING of M.B.A. curriculum.The PURPOSE of this project is to make the students have thorough knowledge of the topics given to them. I learned a lot from the hard work I put in to collect information regarding the same, which would be of great use in my near future as a professional. Justification cannot be done to whatever I have learn t within a few pages but I have still tried my best to cover as much as possible about Consumer Perception Towards Agriculture Tractors (60 HP Class): A Comparative Study of ESCORT & ESCORT with others in this report.Being students of Master in Business Administration, we need to be aware of the organization internal environment. Summer training he

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