consumer behaviour new

Jun 21st, 2015
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Amberton University
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Consumer buying behavior is a complex process because it depends on the impact of various external and internal factors. Normally the consumer buying of a product will go through four major steps, problem recognition, information search, alternative evaluation, purchase decision and post purchase evaluation.

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Introduction Consumer buying behavior is a complex process because it depends on the impact of various external and internal factors. Normally the consumer buying of a product will go through four major steps, problem recognition, information search, alternative evaluation, purchase decision and post purchase evaluation. Traditionally the buying behavior of the consumer depends directly of three factors like income, price and preference. But according to modern principle income is only a limiting factor for the consumer decision making process. The characteristics of product, individual and environment have great influence in the consumer behavior. Organizations studying the consumer behavior with theories and models to support their marketing practices like advertisement and also the expansion of the business.(Solomon ,2007) Advertisement can influence the customer behavior to a great extant. In tight competition advertisement is necessary of any type of business to maintain their market share. The sale of the company can also increase with advertisements. The advertisement strategies of each company are different from other. Companies will implement different types of strategies to influence the buying behavior of the customers. (consumer psychologist, n.d. ) Saying negative things about the products is one among the modern marketing strategy. Because of its high impact in customers mind a number of branded companies are using this strategy. In this project this type

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