“THE CAT IS ON THE MAT,” is not the story. “THE CAT IS ON THE DOG’S MAT,” now that’s the story.

Jun 21st, 2015
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Amberton University
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Advetising is both art and science. The science of advertising is the analyititcal part that we have been looking at up yo this point: setting goals, deciding strategy.

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EXECUTIVE SUMMARYTHE CAT IS ON THE MAT, is not the story. THE CAT IS ON THE DOGS MAT, now thats the story.Advetising is both art and science. The science of advertising is the analyititcal part that we have been looking at up yo this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to distill lots of information into the core advertising strategy.What is it that adds sparkle and life to a well-planned and implemented advertising campaign? Its th ah factor: that brilliantly simple,but inspired creative edge.In Advertising the world is flat. Agencies are structured on a linear basis. Campaigns are created in linear formats. There are all kinds of rails and fences and obstacles to keep creative thinking linear. Advertising is a big business and ranks among the top industries in the world. The growth of the top advertising industry in any country is in direct relation, its creative senses and talents if the advertising professionals.The word advertising is derived from the Latin word adverto, that means To turn towards. Advertising leads to attention towards something i.e. the advertising message, which is the purpose of advertising and the objective of the advertising Creative Advertising starts with proper creative planning. This includes the conceptualizing of basic ideas totheir final implementation. The ideas are visual

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