BUSINESS RESEARCH METHODS

Jun 21st, 2015
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American Graduate University
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Research is a systematic and objective process of gathering, recording and analyzing data for aid in making business decisions. Business research is a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution.

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PPG INSTITUTE OF TECHNOLOGYPPG BUSINESS SCHOOLBATCH: 2011-2013LECTURE NOTES - II SEMESTERACADEMIC YEAR: 2012-2013SUBJECT: BUSINESS RESEARCH METHODSUNIT - I1 INTRODUCTION1.1 BUSINESS RESEARCH DEFINITION AND SIGNIFICANCE1.2 RESEARCH PROCESS1.3 TYPES OF RESEARCH1.4 THEORETICAL AND EMPIRICAL RESEARCH1.5 CROSS SECTIONAL AND TIME-SERIES RESEARCH1.6 RESEARCH QUESTIONS/PROBLEMS1.7 RESEARCH OBJECTIVES1.8 RESEARCH HYPOTHESES1.1 INTRODUCTIONBUSINESS RESEARCH DEFINITIONResearch is a systematic and objective process of gathering, recording and analyzing data for aid inmaking business decisions. Business research is a systematic and organized effort to investigate aspecific problem encountered in the work setting that needs a solutionSIGNIFICANCE OF RESEARCHResearch inculcates scientific thinking: Research inculcates scientific and inductive thinking and itpromotes the development of logical habits of thinking and organization.Increasing role of research: The role of research in several fields of applied economics, whetherrelated to business or to the economy as a whole, has greatly increased in modern times. Theincreasingly complex nature of business and government focused attention on the use of research insolving operational problems.1PPG INSTITUTE OF TECHNOLOGYPPG BUSINESS SCHOOLLECTURE NOTES - II SEMESTERBATCH: 2011-2013ACADEMIC YEAR: 2012-2013Research provides the basis for nearly all government policies in economic system.Solving oper

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