grand case presentation

Jun 21st, 2015
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Pfizer 2005Forest David: Francis Marion UniversityA.Case AbstractThis is a comprehensive strategic management case that includes the companys financial statements, organization chart, competitor information, and industry trends. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company.Pfizers acquisition of Pharmacia in 2003 propelled it to new heights in its quest to lead the pharmaceutical industry. Pfizer operates in three main business segmentsHuman Health, Consumer Healthcare, and Animal Health. The human health segment, also known as its pharmaceutical business, is Pfizers core business. It represents over 85 percent of Pfizer sales worldwide.Of Pfizers $52.516 billion in total 2004 sales, $22.977 billion (43.8 percent) were generated outside of the U.S. Pfizers overseas sales represent faster growth opportunities for the company than the domestic market in all business segments. Pfizers goodwill on its balance sheet is way too high and its stock hit an all time low of $25 in late 2005. But the company has some billion dollar drugs such as Viagra and Lipitor.B.Vision Statement (proposed)We will become the world leader in pharmaceutical and biomedical research, production, and marketing as we address significant unmet medical needs of mankind.C. Mission Statement (actual)We demand of ourselves and others the hi

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