QUANTITATIVE TECHNIQUES IN BUSINESS CASE STUDY

Jun 21st, 2015
Studypool Tutor
Alliant International University
Price: $30 USD

Tutor description

The Case study is about Indian Air conditioner Industry. Some brief of the Indian consumer durable industry. The total market size is of around Rs.250,000 million.

Word Count: 3847
Showing Page: 1/33
QUANTITATIVE TECHNIQUES IN BUSINESS CASE STUDYSubmitted by:TULIAO, Maria Athena E. Submitted to:Prof. Febre1. Case Study of Air Conditioner Market INRODUTION OF THE CASEThe Case study is about Indian Air conditioner Industry. Some brief of the Indian consumer durable industry. The total market size is of around Rs.250,000 million. The Home Appliance Industry size is around Rs 87,500 million. Among them Refrigerator contribute the largest share of Rs 38000 million. followed by room air conditioners at around Rs 27,500 million. And washing machine at Rs 14,000 million.Among them Air conditioner Industry enjoys the highest growth of 20% per year. Due to reduction in excise duty and a decline in import duties narrowed down the gap between organized and unorganized sector.The Share of Unorganized market was 70% in 1980 has dropped down and is now 25%. Increasing in the disposable income and change in the life style are the major factors that supports the demand of the air conditioner industry.The graph shows the market Share of the air conditioners in the different segments.The another graph shows the market share in the different region in IndiaHere the air conditioner in Organized and Unorganized Sector in windows and Split Air conditioner market share is given below.Major Players in the MarketAn Increase in the market has allowed various major players to participate in the race for maximizing their own market share . Bl

Review from student

Studypool Student
" Thank you, Thank you, for top quality work, this is your guy!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors