STUDY-OF-EMPLOYER-BRANDING-IT-SECTOR-TCS-WIPRO-THROUGH-THE-EYES-OF-POTENTIAL-E

Jun 21st, 2015
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Athens State University
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This project is initiated to assess the importance of Employer Branding in the present market. The main motive of this project is to find out the whether employer branding helps in attracting and retaining the employees or not? The project methodology involved carrying out the descriptive research. The main purpose of such studies is that of formulating a problem from more precise investigation. The main emphasize in such studies is on the discovery of ideas or insights.

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EXECUTIVE SUMMARY This project is initiated to assess the importance of Employer Branding in the present market. The main motive of this project is to find out the whether employer branding helps in attracting and retaining the employees or not? The project methodology involved carrying out the descriptive research. The main purpose of such studies is that of formulating a problem from more precise investigation. The main emphasize in such studies is on the discovery of ideas or insights. In the findings it was observed that TCS & Wipro is the one of the best IT companies because it maintains the quality, price and also it maintains good relation with its customers & with its internal employees. After analyzing the data which was collected it is found that at present TCS has successfully penetrated the market. However, in the future the organization may face stiff competition from other players like INFOSYS, WIPRO, and SATYAM etc. and to handle the situation the organization needs to give more emphasis on their Employer Branding.Chapter -I INTRODUCTION1.1 Statement of the problem 1.2 Relevance of the study1.3 Objective(s) of the studyIntroduction"Employer branding is the sum total of whatEmployees think of an organization as an employer"What is an employer brand? An employer brand is a collection of ideas and beliefs that influence

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