Understanding the Playroom Market

Jun 21st, 2015
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Ball State University
Course: general
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Four million children are born in the United States each year . Thus, at any given time, there are 30 million children ages 8 or younger. This large base fuels the $38 billion children’s toy and furniture market, currently growing at 13% per year (according to the industry trade publication “Playthings”). The playroom market (meaning the area of the house set aside for children’s recreation and play) is part of this pie, and includes elements of both the furniture and the toy industry.

Word Count: 8197
Showing Page: 1/42
1Mission Statement32 Industry Overview32.1Understanding the Playroom Market32.2Furniture Industry Highlights32.3Toy Industry Highlights62.4How it all Comes Together (Furniture & Toy Industry)92.5Trends Influencing the Playroom Market102.6Playroom Furniture Market Structure and Competition123The Opportunity194Company and Product Description194.1Company and Description:194.2The Pkolino Concept204.3Product Description214.4Competitive Advantage304.5Our Strategy315Marketing Plan345.1Understanding the Customer345.2Target Customer Profile355.3Pricing Strategy365.4Distribution Strategy365.5Communication Strategy Year 1375.6Sales Strategy405.7Sales and Marketing Forecast415.8Communications Strategy Years 2-5416The Team427Operations437.1Operations Strategy437.2Development Timeline478Critical Risks481 Mission StatementPkolino is a product development and marketing company. Our goal is to improve play at home by developing and marketing innovative playroom furniture designed for the child. Our products will grow and adapt to the childs stage of development and integrate with toys and activities to encourage and enhance play.2 Industry Overview2.1 Understanding the Playroom MarketFour million children are born in the United States each year1. Thus, at any given time, there are 30 million children ages 8 or younger. This large base fuels the $38 billion childrens

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