Company Background:

Jun 21st, 2015
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Alliant International University
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ABC Marketing Services is the company that provide their clients a complete suite of marketing and e-commerce solutions that help them to win new customers, retain their clientele and also help them develop their marketing services and strategy.

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PROJ410 Case Study 2DeVry UniversityContracts and ProcurementCompany Background:ABC Marketing Services is the company that provide their clients a complete suite of marketing and e-commerce solutions that help them to win new customers, retain their clientele and also help them develop their marketing services and strategy. ABC Marketing Services designs and manages thousands of client e-commerce websites which help implement customer marketing targeting and segmentation strategies to increase and measure the revenue potential in every customer interaction/segment. ABC Marketing Services customer Innovation solutions are specifically tailored to improve each customers end-to-end experience, helping to build brand loyalty and drive the highest levels of satisfaction across all customers. The company has wide range of customers spread all over the globe and has been in the marketing services business for 20 years now. The company has another division that specializes in the call centre and related customer interaction services. The company has expanded its operations over the last few years and has several departments within the company to take care of various functions such as operations (ecommerce solutions development and management), sales & marketing, administrations, Information technology, Human Resources, Legal, Customer Services, Procurement and Purchasing, Finance and accounts, Business Strategy, distributions and logistics and Head

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