What is Marketing

Jun 21st, 2015
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Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing

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BUDGETING AND ACCOUNTINGTable of ContentsQUESTION 13Budget and budgetary control3Traditional Budget4Traditional Budgeting in Dynamic Business6QUESTION 27Working capital and cash cycle7CONCLUSION1010REFERENCES12Online12Books12Journals13LIST OF FIGURESFigure 1: Classification of budgets4Figure 2 Cash Cycle7A budget is known as a plan of success in business. It helps a company to plan so that it can reach its goals, which makes sure that it has earned the desired income and control costs in order to earn profits. In this, an estimation of costs, resources and revenues over a specified time period so that future financial conditions are reflected and goals can be set according to that. Working capital is the amount of liquidity present within the business (Loubser, 2011).In the following project there are two assignments. The first one will depict the importance of budget for two different companies running in varied market conditions. The second one relates the ways by which working capital of a manufacturing unit can be improved upon. The main aim will be to focus on the operating cash cycle of working capital of the unit so that it can increase its liquid assets (Abdulla and Joshi, 1996).QUESTION 1In this question, two different businesses are given. The first one is operating in a very stable and static market where there are very little changes in either products or demand for every year while the other company is functional

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